World Travel & Tourism Council

The Authority on World Travel & Tourism

Tourism for Tomorrow

The sustainable growth of Travel & Tourism is at the heart of WTTC's mission statement. Tourism for Tomorrow is WTTC's vision for a sustainable future for our industry.

It is Travel & Tourism which, while growing:

In April 2013 we launched the Tourism for Tomorrow publication which sets out this vision and how the Travel & Tourism industry can work towards it.
Click here to download the document (1.1 MB)

WTTC's current Tourism for Tomorrow activities include:

Tourism for Tomorrow Awards- WTTC's Tourism for Tomorrow Awards have, since 2004, showcased the world's leading examples of responsible tourism. 2014 winners include Asilia Africa, Arviat Community Ecotourism, TEMES - Costa Navarino, Ecosphere, Lao National Institute of Tourism Hospitality (LANITH) and Jetwing Vil Uyana.
Click here for more information on the awards and how to apply

Hotel Carbon Measurement Initiative- a groundbreaking initiative in conjunction with the International Tourism Partnership (ITP) to bring a standardised carbon measurement methodology for hotels. 23 global hotel companies are directly involved with HCMI and to date over 15,000 properties are using it to calculate their carbon emissions.
Click here for more information and to download the methodology

Human Capital Initiative- the industry's ability to attract valuable human resources is one of the industry's top priorities and directly impacts its long term viability. The WTTC Human Capital Initiative is aimed at elevating the profile of the Travel & Tourism sector as a prospective employer to high calibre undergraduates.
Click here for more information on our Human Capital work

Climate Change- In 2009, WTTC published Leading the Challenge on Climate Change, which sets out how Travel & Tourism can tackle greenhouse gas emissions. Since then WTTC has developed policy recommendations and provided input into international climate change discussions.
Click here for more information on Leading the Challenge on Climate Change