Regional activities are set up in countries and regions that have a huge potential for Travel & Tourism development, but that lack the framework or resourcing to achieve growth. The objective of these initiatives is to translate WTTC's Mission into action by working with governments, local leaders and WTTC Global Members with a regional presence, to identify and eliminate barriers to growth.
WTTC’s India Initiative was established in 2000 and brings together the private sector leaders in India’s Travel & Tourism industry. Following the successful WTTC Global Summit in New Dehli in 2005, WTTC II has gone from strength to strength and continues to lobby the government on a range of issues. www.wttcii.org