The Blueprint for New Tourism provides a new strategic framework to ensure that Travel & Tourism works for everyone in the future. It promotes Travel & Tourism as a partnership, fusing the efforts of both public and private sectors, delivering results that match the needs of economies, local and regional authorities and local communities with those of business, based on:

1. Governments recognizing Travel & Tourism as a top priority
2. Business balancing economics with people, culture and environment
3. A shared pursuit of long-term growth and prosperity

WTTC invites all stakeholders to take up the Blueprint's call to action and to commit to building New Tourism, helping to bring benefits to the wider world.