The activities of the Council can be summarized under three broad themes:

Global Activities

WTTC addresses challenges and opportunities that affect all sectors of the global Travel & Tourism industry. It is empowered by its Members to provide an effective voice for the industry and its dialogue with governments around the world.
Global Activities include amongst other the Environment Initiative, the Global Travel & Tourism Summit and the Tourism for Tomorrow Awards.

Regional Activities

Regional Activities are set up in countries and regions that have a huge potential for Travel & Tourism development, but that lack the framework or resourcing to achieve growth. The objective of these initiatives is to translate WTTC's Mission into action by working with governments, local leaders and WTTC Global Members with a regional presence, to identify and eliminate barriers to growth.

Economic Research

Travel & Tourism is one of the world's most important and fastest growing economic sectors, generating quality jobs and substantial wealth for economies around the globe. WTTC undertakes extensive annual macro-economic research, which assesses the current and projected impact of Travel & Tourism on a total of 181 national economies around the world.