THE TRAVEL & TOURISM INDUSTRY SETS THE STANDARD ON CLIMATE CHANGE

11 December 2009 - London, UK and Madrid, Spain:

Joint Communiqué from the World Travel & Tourism Council (WTTC) and the World Tourism Organization (UNWTO)

Travel & Tourism is one of the largest industries in the world providing a strong impetus to global economic development. In 2009, the Travel & Tourism Economy is expected to account for 9.3% of global GDP and to generate over 210 million jobs, or 7.4% of global employment. In 2008, 922 million international tourist arrivals were recorded, contributing US$944 billion in international tourism receipts. The industry has often acted ahead of regulation to adopt and disseminate standards and best practices on greenhouse gas (GHG) mitigation and adaptation.

The sustainability of the Travel & Tourism industry and that of the environment are mutually dependent. Using its role as an international conduit for peace and prosperity, the industry is actively engaged in the protection of fragile ecosystems and indigenous communities and contributes towards the successful advancement of the UN Millennium Development Goals, especially poverty alleviation in developing countries. Travel & Tourism's far-reaching benefits position it as a leading player in a strong, united, global effort at combating climate change.

The World Travel & Tourism Council (WTTC) and the World Tourism Organization (UNWTO) are, respectively, the leading private and public sector entities within Travel & Tourism. WTTC is the business leaders' forum for 100 of the foremost Travel & Tourism industry companies while UNWTO is a specialised UN agency, with a membership of over 150 countries and some 400 private and public tourism stakeholders. Working together, the two world bodies are aligning efforts to unify a fragmented Travel & Tourism industry, speaking with one voice on the critical issue of climate change.
In order to show their commitment both organisations will jointly host a side event during the COP-15 negotiations on 18 December: Addressing the Challenges of Climate Change - Perspectives from the Travel & Tourism Sector. The event will highlight innovators from the private and public sector from across the world and all sectors of the industry. Under the leadership of WTTC and UNWTO examples of best practice will be presented in order to communicate to policy-makers and the rest of the industry Travel & Tourism's proactive approach to carbon emissions' mitigation and adaptation.

A sound framework is critical for the Travel & Tourism industry to give companies the transparency necessary to make informed investment decisions, many of which can strongly influence a nation's economic development. The Copenhagen Agreement provides a unique opportunity to set the foundation upon which a resilient green economy can be developed.

"UNWTO's Davos Declaration Process on climate change response paved the way to position the tourism industry as a relevant player of global climate neutrality," said UNWTO Secretary-General ad interim Taleb Rifai. "Joining forces for tourism to speak as one in Copenhagen responds furthermore to a key recommendation of the UNWTO Roadmap for Recovery, highlighting the importance of building a strong public-private dialogue and boosting strong partnerships. The great cross-cutting impact of our industry makes it necessary to establish and maintain this close collaboration," he added, "and I am confident that together we will contribute to a better positioning of travel and tourism in the global climate response agenda."

Public and private sector partnership in this issue is essential. "The Travel & Tourism industry urges global leaders in the wake of the Copenhagen Agreement - regardless of its final form - to actively engage the private sector in translating the internationally agreed framework into transparent, supportive and progressive national and regional policies," Jean-Claude Baumgarten, WTTC President & CEO, stressed. "The Travel & Tourism private sector has always sought a deeper working relationship with governments, and the anticipated Copenhagen Agreement will provide an excellent opportunity to further develop this relationship."

The Travel & Tourism industry has in the past developed, and will continue to develop, sustainable solutions, which will assist the industry to be at the forefront of efforts to combat climate change, and will play a much needed role in terms of exchange of innovative technology to advance carbon emissions' reduction. Incentives and policies, as well as global sectoral approaches, supported by a 'level playing field' void of restrictions to trade, will allow the industry to efficiently pursue the scale of change for progressive transformation to occur. Only then can the true potential of the industry be unlocked.

NOTE
Statistics on international tourist arrivals and tourism receipts are UNWTO estimates. Data on the economic impact of Travel & Tourism is from WTTC's annual research.

About WTTC
The World Travel & Tourism Council (WTTC) is the business leaders' forum for the Travel & Tourism industry, working with governments and other stakeholders to raise awareness of the importance of one of the world's largest generators of wealth and employment. With Chairs and Chief Executives of the world's 100 foremost Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. For more information about WTTC please visit www.wttc.org

For more information please contact: Anja Eckervogt, Tel: +44 (0)20 7481 8007, E-mail: anja.eckervogt@wttc.org

About UNWTO
The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in world tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154 countries, seven territories and more than 400 Affiliate Members representing local government, tourism associations and private enterprise.

Contact information:
Assistant Secretary-General & Spokesperson: Geoffrey Lipman Media Officer: Marcelo Risi
T: +34 91-567-8178 / +34 91-567-8100 / F: +34 91-567-8218
comm@UNWTO.org - www.UNWTO.org

Selected quotations from Travel & Tourism Industry and Government Leaders:

"In Montenegro, we believe that we must test and measure everything we do in tourism against its impact on the environment. This commitment is reflected in the very Constitution of our Nation, in our National Sustainable Tourism Strategy, in our tourism laws, building design regulations and emission limiting initiatives. But we must all translate these requirements into action every single day, because climate change knows no borders, sees no political boundaries. To do any less is to violate our responsibility as stewards of our land for our children, and our children's children. Our commitment, simply put, must be complete and unwavering."
Predrag Nenezić, Minister of Tourism of Montenegro

"The tourism industry must have as little environmental impact as possible, so that we can feel good about what we leave to the next generation. VisitSweden will encourage and inspire foreign visitors to travel responsibly and motivate the Swedish tourism industry to develop more environmentally sustainable experiences in Sweden."
Thomas Brühl, CEO, VisitSweden

"Copenhagen is a unique opportunity for a breakthrough on reducing aviation's global impact on climate change. Our industry is united in calling for an ambitious deal in Copenhagen, which must include robust targets for reducing emissions."
Jonathon Counsell, Head of Environment, British Airways plc

"At Marriott International, we agree that cutting greenhouse gas emissions is a major challenge, not only for governments, but for individuals and businesses too. We have set aggressive energy and waste reduction goals, are partnering to build sustainable hotels, and have invested in saving more than one million acres of rainforest in Brazil. We will continue to do our part by working with our stakeholders, NGOs and governments to ensure a sustainable future for travel and tourism."
Mari Snyder, Vice President Social Responsibility & Community Engagement, Marriott International, Inc