KEY FACTS AT A GLANCE

Gross Domestic Product (GDP)
The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 20.7% (ALL252.2bn or US$2,552.8mn) in 2010 to 21.6% (ALL551.9bn or US$4,634.8mn) by 2020.

Employment
The contribution of the Travel & Tourism economy to employment is expected to rise from 209,000 jobs in 2010, 16.7% of total employment or 1 in every 6.0 jobs to 251,000 jobs, 17.4% of total employment or 1 in every 5.7 jobs by 2020.

Growth
Real GDP growth for Travel & Tourism economy is expected to be 3.6% in 2010 and to average 5.0% per annum over the coming 10 years.

Visitor Exports
Export earnings from international visitors and tourism goods are expected to generate 59.1% of total exports (ALL204.2bn or US$2,066.7mn) in 2010, growing (nominal terms) to ALL458.0bn or US$3,846.9mn (53.8% of total) in 2020.

Investment
Travel & Tourism investment is estimated at ALL30.9bn, US$313.2mn or 6.5% of total investment in 2010. By 2020, this should reach ALL72.1bn, US$605.8mn or 7.2% of total investment.

WORLD RANKING

The Albania Travel & Tourism economy is ranked number:

• 93 in absolute size worldwide
• 27 in relative contribution to national economies
• 77 in long-term (10-year) growth

(181 countries are estimated by WTTC / OE)