KEY FACTS AT A GLANCE

Gross Domestic Product (GDP)
The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 8.9% (CAD142.2bn or US$136.1bn) in 2010 to 10.3% (CAD283.6bn or US$218.1bn) by 2020.

Employment
The contribution of the Travel & Tourism economy to employment is expected to fall to 1,812,000 jobs in 2010, 10.7% of total employment or 1 in every 9.3 jobs to 2,315,000 jobs, 12.4% of total employment or 1 in every 8.1 jobs by 2020.

Growth
Real GDP growth for Travel & Tourism economy is expected to be 1.3% in 2010 and to average 5.0% per annum over the coming 10 years.

Visitor Exports
Export earnings from international visitors and tourism goods are expected to generate 4.1% of total exports (CAD18.5bn or US$17.7bn) in 2010, growing (nominal terms) to CAD43.4bn or US$33.4bn (3.9% of total) in 2020.

Investment
Travel & Tourism investment is estimated at CAD27.5bn, US$26.3bn or 7.9% of total investment in 2010. By 2020, this should reach CAD59.6bn, US$45.9bn or 7.9% of total investment.

WORLD RANKING

The Canada Travel & Tourism economy is ranked number:

• 9 in absolute size worldwide
• 87 in relative contribution to national economies
• 82 in long-term (10-year) growth

(181 countries are estimated by WTTC / OE)