KEY FACTS AT A GLANCE

Gross Domestic Product (GDP)
The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 12.3% (GMD3,416.0mn or US$132.0mn) in 2010 to 12.5% (GMD8,245.5mn or US$414.3mn) by 2020.

Employment
The contribution of the Travel & Tourism economy to employment is expected to rise from 67,000 jobs in 2010, 9.9% of total employment or 1 in every 10.1 jobs to 91,000 jobs, 10.1% of total employment or 1 in every 9.9 jobs by 2020.

Growth
Real GDP growth for Travel & Tourism economy is expected to be 1.5% in 2010 and to average 5.5% per annum over the coming 10 years.

Visitor Exports
Export earnings from international visitors and tourism goods are expected to generate 33.6% of total exports (GMD1,798.1mn or US$69.5mn) in 2010, growing (nominal terms) to GMD4,075.7mn or US$204.8mn (35.6% of total) in 2020.

Investment
Travel & Tourism investment is estimated at GMD1,040.6mn, US$40.2mn or 14.5% of total investment in 2010. By 2020, this should reach GMD2,630.0mn, US$132.1mn or 15.4% of total investment.

WORLD RANKING

The Gambia Travel & Tourism economy is ranked number:

• 172 in absolute size worldwide
• 55 in relative contribution to national economies
• 61 in long-term (10-year) growth

(181 countries are estimated by WTTC / OE)