The World Travel & Tourism Council sets its priorities after discussion between the Council and its professional staff, with a view to identifying those issues which most impede the operation or development of the sector.
Currently, these issues can be divided into three:
Freedom to Travel - issues which affect the rights and abilities of ordinary people to travel, domestically or internationally - and whether for business or for leisure purposes;
Policies for Growth - when governments or authorities act against - or fail to act in favour of companies or organisations in the private sector, whose business is the creation of wealth and jobs through the operation or development of Travel & Tourism; and
Tourism for Tomorrow - known already as the name of the WTTC's long-standing awards scheme, that promotes and rewards the development of sustainable tourism - Tourism for Tomorrow is how we summarise our concerns for the future of the Travel & Tourism sector, and how we act to ensure our children, and our childrens' children have the ability to have their lives enriched by the ability to travel and understand the world.
Details of the issues on which the World Travel & Tourism Council is currently campaigning can be reached through the left-hand navigational menu.