WTTC's mission is to maximise the sustainable growth potential of Travel & Tourism which ensures benefits for consumers, businesses, local people and the environment. For there to be the opportunity for future generations to benefit from the experience of travel, we have to plan for the future: developing human resources, optimising relationships with host communities, protecting the environment, preserving tourism assets.
WTTC has long embraced the concept of Tourism for Tomorrow through its annual award scheme of the same name. While the Tourism for Tomorrow awards specifically recognise the most sustainable businesses each year, it is essential that our planet, our people and our profits are all aligned for the future of our industry. This means that the industry must be planning now to ensure that:
For more information please visit http://www.tourismfortomorrow.com