World Travel & Tourism Council

The Authority on World Travel & Tourism

Research

Measuring the size and growth of the Travel & Tourism sector around the world is challenging, but it is critical for an understanding of its economic contribution. WTTC has developed a complex methodology for producing consistent, comprehensive and comparable estimates for Travel & Tourism’s economic impact across the world, incorporating and compatible with the Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008) approved by the United Nations Statistics Division.

Over the past 20 years, and along with research partners Oxford Economics, WTTC has continually reviewed and enhanced its methodology, developing a system for producing estimates for the economic contribution of Travel & Tourism to 181 countries, 20 regions and the world overall.

These are not strictly Tourism Satellite Accounts (TSAs) – and are not intended to replace country TSAs – but the estimates are derived from official country TSA statistics, where available, as well as other published data, and are complemented by economic modelling, which allows for cross-country benchmarking. For those countries for which no relevant statistics are available, this research provides a starting point for understanding the direct and indirect economic impact of Travel & Tourism and, ultimately, for better long-term planning.