Threat to job creation around the world if Travel & Tourism is not made more seamless, sustainable and resilient
WTTC President and CEO Gloria Guevara will emphasise the strategic importance of the Travel & Tourism sector to the global economy when she addresses delegates during the opening of the 18th annual WTTC Global Summit in Buenos Aires, Argentina, 18 April 2018.
The event which brings together over 1000 industry leading figures from across the private sector, opens today at the Hilton Buenos Aires, hosted by the Ministry of Tourism of Argentina and the National Institute for Tourism Promotion (INPROTUR), the tourism agency of the city of Buenos Aires, the Argentine Chamber of Tourism.
Guevara, who joined WTTC as President & CEO in August 2017 will highlight that:
- As one of the world’s largest economic sectors, Travel & Tourism creates jobs, drives exports, and generates prosperity across the world, accounting for 10.4% of global GDP and 9.9% of total employment in 2017
- In 2017 Travel & Tourism growth outpaced that of the global economy at 4.6% compared to 3%, and 1 in 5 of all new jobs were as a result of Travel & Tourism activity
- Future growth prospects are strong, with UNWTO forecasting 1.8billion travellers in 2030 and IATA forecasting 7.6 billion air passengers
- By 2028 Travel & Tourism will generate 11.4% of the world’s GDP and 1 in 9 jobs
Focusing on jobs, she will ask how the industry is responding to a changing world where the future of work is impacted by technology, artificial intelligence, machine learning and new business models, and urge delegates to be forward-thinking in their solutions to ‘create a future together’.
Guevara will call for a collaborative effort between the public and private sectors to maximise tourism growth, with a specific focus on three priority areas as identified by WTTC Members: security and travel facilitation, crisis preparedness and management, and sustainable growth. She will highlight that unless these challenges are addressed, and tourism becomes more seamless, sustainable and resilient, jobs around the world will be at risk. Priority actions include:
- Harmonisation of approaches to implement biometrics across the travel system, to increase security, increase efficiency and create more jobs
- Integration of the private sector into crisis preparation and management to ensure a more co-ordinated response and increase resilience in the face of natural disasters, health pandemics and terrorist threats
- Long-term planning and community engagement to ensure that tourism growth is inclusive and to address potential overcrowding
Planning for the impact of climate change and ensuring that as the sector grows its contribution to climate change does not
She will highlight the opportunity that technology brings in terms of addressing all these priorities and as a means of achieving sustainable growth, and ask leaders in the room to show vision, leadership and passion as they represent a sector, Travel & Tourism, which is the best partner for governments to create jobs.
The WTTC Global Summit takes place on 18th and 19th April, and is streamed live at www.wttc.org/livestream
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Jamie Wortley Communications Consultant
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