H.E. Dr. Rania Al-Mashat, Minister of Tourism, Arab Republic of Egypt, has been awarded a World Travel & Tourism Council (WTTC) Global Champion Award at the 2019 Global Summit in Seville, Spain, for her country’s work on promoting tourism resilience.
The annual WTTC Global Champion Awards recognise outstanding public officials or countries who, through their leadership, have made a difference through pioneering public policies and initiatives that have increased the competitiveness of the sector within their respective countries.
The WTTC Global Champion Award for Resilience recognises strong leadership by a country which has demonstrated success in recovery from adverse events.
The tourism sector of Egypt has, under the leadership of Minister Al-Mashat, led a robust recovery. In 2018, Egypt’s Travel & Tourism sector continued its impressive growth (16.5%), according to WTTC data, ahead of the global average of (3.9 %).
This growth has been linked to the hugely improved security infrastructure, effective execution and strategy to negotiative adversity which has helped to attract international visitors back to Egypt’s shores, and has allowed major global travel companies to restart operations in popular destinations and increase their business in new tourist developments on the coasts of the Red Sea and the Mediterranean.
Upon receiving the award, Minister Al-Mashat said, “The Ministry of Tourism has adopted a new approach, the Egypt—Tourism Reform Program (E—TRP), designed to modernise the sector by implementing structural reforms that strengthen Egypt’s competitiveness and are in line with international standards. This WTTC recognition is a real honour for me personally and the country at large where our overarching objective is to have at least one individual from each Egyptian household working directly or indirectly in the sector. E—TRP has been supported by President Abdel-Fattah El-Sisi, who recently received an award from theUNWTO for his commitment to tourism and its contribution to the country’s 2030 agenda for sustainable development.”
Gloria Guevara, President & CEO, WTTC commented, “Minister Al-Mashat and the Arab Republic of Egypt have shown what it means to truly prioritise the recovery of Travel & Tourism following a period of crisis. She has recognised the power of our sector as a driver of economic growth, job creation and social advancement across the whole country.”
The award was presented at the Gala Dinner of the WTTC Global Summit in Seville, Spain, on Wednesday 3 April 2019.
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