Past webinars

Travelling High: Current and Future Market Trends for Cannabis Tourism

In 2017, Canada became the second country in the world to legalise possession and recreational use of cannabis, after Uruguay. It is already available in limited use in the Netherlands, in some US states, and other destinations such as Jamaica. Cannabis is increasingly being considered by destinations as a point of promotion for tourism.

In this webinar, WTTC partnered with Colorado State Universirty, Visit California and Ingle Insurance, deep-dive into this niche area of the travel industry, looking at California as a case study.

Download a copy of the presentation here.

Assessing risk and taking action: How Travel & Tourism can get ready for a water-scarce world

By 2030, demand for freshwater is projected to outstrip supply by 40 percent. A third of the world’s population will be living in areas of high-water stress. Already, cities like Cape Town, Sao Paulo and others are coping with chronic water crises. If we stay on the current path, water scarcity will adversely affect all sectors of the economy. Travel & Tourism is no exception.

This webinar will show how the DWRI can help hospitality companies assess water risk, evaluate financial implications and plan for the future. As global awareness of water scarcity grows, the DWRI will enable them to be better stewards of water resources as well as better corporate citizens.

Download a copy of the presentation here.

Destination Stewardship: Taking a closer look at Boracay and Visit Flanders

Overcrowding in tourism destinations is a problem which will only be fixed by long-term planning involving all stakeholders, not short-term knee-jerk reactions. This webinar will go through WTTC and McKinsey & Company's framework 'Coping with success: Managing overcrowding in tourism destinations' and take a look at two key examples.

1. The island of Boracay: what happened to force its closure and what change needs to happen to the island’s infrastructure, governance and Travel & Tourism to ensure a prosperous recovery?
2. Visit Flanders: How one destination can actively manage, coordinate and re-create its strategy to ensure the long term viability in and of the destination.

Download a copy of the presentation here.

What Do Today’s Trends Imply for Tomorrow’s Travel & Tourism Leaders

Spencer Stuart’s global Hospitality & Leisure Practice recently published a study, Travel 2025: How Digital Transformation and Global Growth Are Redefining Leadership Roles. In this report, Spencer Stuart looks at the rapid growth of digital technologies and technology-driven business models, the impact of this on the travel & tourism industry, and the implications for future leaders. This timely webinar will go into these themes in greater detail.

Read the study here.

Download a copy of the presentation here.

Global Megatrends Shaping the Consumer Markets

Euromonitor International is delighted to share its latest mega trends research with the World Travel & Tourism Council. Mega trends help answer the question ‘what is happening’ and what to focus on over the long term in the face of major drivers such as shifting economic power, changing values and technology.

This webinar reviewed the key mega trends that Euromonitor International has identified in 2018, including Experience More, Shifting Market Frontiers, Healthy Living, Shopping Reinvented, Middle Class Retreat, Ethical Living, Premiumisation and Connected Consumers.It also took a deep dive into the Experience More mega trend to see how this manifests itself in the travel industry and beyond; and how brands can capitalise on these opportunities.

For a copy of the presentation, please visit Euromonitor International's website.

Valuing Nature: Mapping the Ocean's Wealth

New data provided by The Nature Conservancy reveals the economic value to the Travel & Tourism sector of coral reefs stands at a staggering $36 billion a year. Coral reefs not only attract tourists interested in scuba diving, snorkelling and boat trips, they also protect beaches from erosion and provide the tourist appeal of beautiful sandy beaches and iconic views. In this 1-hour webinar, Dr. Mark Spalding, Senior Marine Scientist at The Nature Conservancy, will present the methodology behind the innovative research, provide an economic argument for other reasons to value nature and discuss what tourism can do for nature.