Global Leaders for Tourism
The World Tourism Organisation (UNWTO) and the World Travel & Tourism Council have joined their efforts in the common goal of mainstreaming tourism in the global agenda through the Global Leaders for Tourism Campaign. Through the campaign UNWTO and WTTC present an Open Letter to Heads of State and Government worldwide, underscoring the importance of Travel & Tourism. In turn, Heads of State and Government accept this letter in acknowledgement of the relevance of Travel & Tourism as a strategic pillar for job generation and the expansion of their economy. The campaign serves to meet the challenges for global economic balance and continues to move around the world.
Uniting Travel, previously known as the Global Travel Association Coalition, serves as a coordination body among the eight Travel & Tourism-focused international institutions. It exists to promote a better understanding of Travel & Tourism’s role as a driver of economic growth and employment, and to inform governments about ways to develop policies that contribute to the profitable, sustainable, and long-term growth of the sector. Under its goal to provide a stronger consolidated ‘One Voice’, the leaders of Uniting Travel continue to align their messaging and efforts in order to amplify awareness of the viability of the Travel & Tourism sector.
UN Sustainable Development Goals
In 2015, the United Nations launched its Agenda 2030 for Sustainable Development, a new plan of action for people, planet, and prosperity. The Agenda comprises 17 Sustainable Development Goals with 169 specific targets for all countries to aim for. The 17 SDGs include goals to eliminate poverty, ensure equality, reduce environmental impact, and create economic prosperity and jobs. Travel & Tourism is explicitly identified in three of the 169 targets, but its potential contribution to this new Agenda is much wider and the sector has a role to play in each of the 17 SDGs. WTTC endeavours to highlight this role throughout our activities, ensuring that the social benefits of the Travel & Tourism sector, as they relate to the SDGs, are identified and understood.