Mr. Arief Yahya was born in Banyuwangi, April 2, 1961. He graduated from Electric Engineer of Bandung Institute of Technology in 1986. In 1994 he took his Master of Telematics at the University of Surrey, England and earned his doctoral degree in Business Management from Padjadjaran University, graduated with cum laude in 2014.
Arief Yahya started his career as a Member of Management Board at PT. Telekomunikasi Indonesia Tbk. (Telkom) in 1986. He served as Head of Regional Division IV Kalimantan (2003 – 2004), Head of Regional Division V East Java (2004 – 2005), Director of Entreprise & Wholesale (2005 – 2012) before finally appointed CEO of PT. Telkom on May 2012. He was also Commissioner of PT. Telkomsel, the biggest cellular operator in Indonesia since then.
Arief Yahya is also an alternate member of APEC Business Advisory Council since 2012 and Head of Ikatan Alumni Elektro (IAE) from 2009 to 2013. He shares his thought and experience through his book entitled Paradox Marketing launched in 2012. He revealed the harmony and synergy of 4R: Raga (body), Rasio (ratio), Rasa (feeling) and Ruh (soul) as his secret of happiness through his book the Great Spirit Grand Strategy in 2013. On October 2014 he was appointed Minister of Tourism in the Working Kabinet of Jokowi – JK for the period 2014 – 2019.
For his hard work, dedication and contribution for the country, Arief Yahya received several, if not many, awards from the government, national and international private sector, as the best in each category.