Travel & Tourism grew faster than any other industry sector in 2017, generating US$8.3 trillion in GDP and supporting 313 million jobs. The World Tourism Organisation is forecasting that the number of international arrivals will grow from 1.3 billion in 2017 to 1.8 billion in 2030.
Ensuring that this growth is sustainable, that it contributes positively to the communities and the ecosystems on which they depend, and protects the natural and cultural heritage core to its success, is one of the top priorities of the World Travel & Tourism Council (WTTC) and our Members.
There's a whole spectrum of issues that underpin sustainable growth. Here are five that we have identified as being particularly important for Travel & Tourism:
1. Climate and Environment Action: raising awareness of the impacts of climate change on the sector as well as minimising the sector’s contribution to it.
2. Destination stewardship: promoting best practice in planning and management, with a focus on public, private and community partnership, to ensure that growth benefits all and to tackle problems associated with overcrowding of destinations.
3. Future of work: ensuring that the sector is ahead of the curve in the face of changing structures of employment and technological developments and that the workforce of the future is fully aware of and skilled to take up the opportunities offered by Travel & Tourism.
4. Illegal trade in wildlife: promoting industry action to support global efforts to tackle the illegal trade in wildlife. Tourism has a unique role to play by providing economic opportunities for communities and an economic rationale for the protection of endangered species.
5. Sustainability reporting: encouraging and supporting Travel & Tourism companies to measure, monitor and report their Environmental, Social and Governance activities.
For the past 15 years, WTTC has recognised best practice in sustainable tourism through our Tourism for Tomorrow Awards – click here for more information.