Aviation route development is a key factor in Travel & Tourism’s success. Over time and through a strategic approach, some aviation hub cities have been able to extend the stays of transit visitors into multi-day stopovers and to encourage visits to the city as a final destination in its own right.
Developing this move from transit hub to destination relies on a number of key factors. The destinations that have had greatest success in making this transition have benefitted from a combination of:
This paper provides examples to illustrate that the potential for extending tourism beyond an airport hub and the coordination this requires in terms of a destination strategy involving local industry, destination authorities and the aviation hub.