Marking a first-ever assessment of cities’ readiness for tourism growth, WTTC and JLL have teamed up to evaluate and deliver solutions that foster sustainable growth in tourism activity. The research analysis looks into the current scale and concentration of visitor activity, urban readiness, environmental factors and stability and tourism policies. The index brings together a board spectrum of destination practices and community attributes to determine a level and type of readiness.
By analysing data on more than 70 indicators, the index measures and categorises 50 global gateway cities into one of five levels of “readiness” and provides actionable solutions to foster sustainable growth in tourism activity.
With this novel framework, city planning authorities and legislators, investors and real estate developers, tourism organisations and Travel & Tourism companies can evaluate global cities’ readiness for future expected tourism volumes by 2030.
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