This report, “The Comparative Economic Impact of Travel & Tourism”, builds on WTTC’s ground-breaking benchmarking study and looks at Travel & Tourism as a sector in terms of its economic linkages and leakages as well as the regional distribution of benefits, and compares these against six other industry sectors across 20 countries (comparator sectors included mining, education, chemicals manufacturing, automotive manufacturing, communications and financial services). This research also includes a look at the return on investment from destination marketing and uses case studies, findings from a specially-commissioned WTTC survey of senior industry executives and reviews of previous research to show that well-designed marketing campaigns consistently produce strong economic returns.
The World Travel & Tourism Council (WTTC) has spearheaded global analysis of the economic importance of the sector for over 20 years. This research has established the contribution of Travel & Tourism on an ongoing basis to over 180 countries in absolute size, share of the economy, and growth. Around the world, WTTC research is referenced as the authoritative source of the role of Tourism in generating GDP, income, and employment.