Destination Award Winner
The tourism sector in Bhutan was founded on the principle of sustainability. Since opening its borders in 1974, Bhutan has carefully nurtured its environment and protected its living culture, and the Bhutanese people have benefited from the resulting economic growth. Ensuring the happiness of its 750,000 people is at the core of Bhutan’s development philosophy and the destination has long been known as a country that puts gross national happiness (GNH) ahead of gross domestic product (GDP). Bhutan adheres to not only the GNH development paradigm, but also to the policy of “High Value, Low Impact” tourism, that has minimal impact to its people and natural environment.
With 72% of the country covered in forests, 60% of the total land area protected, and its lands home to some of the world’s rarest and most endangered flora and fauna, Bhutan is one of only ten bio-diversity hotspots found anywhere on earth. Visitors to Bhutan can marvel at the country’s varied landscape and witness for themselves, how the modern world can be finely balanced with a traditional lifestyle.
We strongly believe that tourism can foster a deeper understanding and peace amongst the world community by building closer ties of friendship based on appreciation and respect for different cultures and lifestyles.