In 2003, G Adventures, the world’s largest small group travel company, set up Planeterra as its not-for-profit arm. The aim was to develop projects connected to its trips so that people in marginalised communities could benefit from tourism. Since then, Planeterra has launched or supported 60 community development projects, which have helped over 70,000 people gain greater access to education, health care and sustainable income. In 2015, it looked to scale its impact considerably, launching the ‘50 in 5 Campaign’ that looks to develop 50 new social enterprises - and include them all in G’s itineraries by 2020.
To ensure the transparency and efficacy of its impact, last year, G Adventures conducted a global supply chain assessment, finding that 91 percent of its suppliers are owned by local legal residents, 97 percent incorporate sustainability practices, and 70 per cent support local markets and farmers. All this means not only do its travellers go home with lifelong memories, they also leave lasting and measurable benefits behind.