British Columbia is home to 90 villages and hamlets, and 33 indigenous communities. It also receives around 3.5 million tourists each year. In 2012, the Thompson Okanagan Tourism Association (TOTA) launched a 10-year regional tourism strategy, endorsed by all its many communities - and put sustainability across all measures at its heart. Projects range from a campaign to keep invasive Zebra mussels from its waterways, an urban wildlife corridor study, the installation of over 1000 electric car charging stations, and the creation of free online webinars to help the region’s 4,500 tourism stakeholders operate more sustainably. At the end of 2017, the region was officially certified as the first location in the Americas to have successfully achieved the Sustainable Tourism Destination accreditation from Biosphere International and the Responsible Tourism Institute, measured across all 17 of the SDGs.