10 - 11 September 2014
H.E. Ollanta Humala, President of the Republic of Peru opened the World Travel & Tourism Council (WTTC) second Americas Summit, which once again united Travel & Tourism leaders from across the whole region, bringing together top representatives from the public and private sectors, NGOs and the media in a unique networking and discussion forum. President Humala was one of the first heads of state to acknowledge of the relevance of Travel & Tourism as a strategic pillar for job generation and economic expansion in their country, by accepting the "Global Leaders for Tourism" Open Letter presented to worldwide heads of state and government by WTTC and the United Nations World Tourism Organization.
Travel & Tourism plays a very important role in economies across the Americas. Regionally, the industry generates US$269 billion in exports, contributes 8.5% of GDP and supports 1 in 11 jobs. The agenda of the Americas Summit will focus not only on the traditional intra-regional flows of business in the Americas – but also on the robust recovery of the inbound market, fuelled by the growth of BRIC nations. Speakers will include Chief Executives from regional and global hotel companies, airlines, tour operators and online travel agencies; regional and G20 Ministers of Tourism; high level representatives from the NGO sector and opinion-formers from academia and the media.
Presentations of best practice from inside and outside the region combined with lively debates around future trends and current policies. The profound words of President Bill Clinton at an earlier WTTC Summit resonated: "At a time of continued economic uncertainty and geopolitical instability somewhere in the world, Travel & Tourism has emerged as not only an engine of job creation and economic prosperity but also as a force for good – bringing peace and understanding to the world".
The World Travel & Tourism Council is grateful to the Ministry of Foreign Trade and Tourism of the Republic of Peru for hosting the Americas Summit 2014 in the wonderful location of Lima, Peru.