A trusted and respected global strategic advisor in Tourism & Economic Development, Anita Mendiratta is the Founder and Managing Director of CACHET CONSULTING – an international consulting firm working closely with leaders in governments, private sector businesses, and international organisations, providing critical direction, insight and inspiration into destination development, recovery and competitiveness.
Anita is also Lead Consultant of CNN International’s T.A.S.K. GROUP, and a strategic resource to the WORLD BANK and UNWTO.
In 2011 Anita authored “COME CLOSER: How Tourism is Shaping the Future of Nations”, nominated for the Financial Times Book of the Year, and regarded by Taleb Rifai, Secretary-General of the United Nations World Tourism Organisation UNWTO, as “an invaluable resource for tourism leaders, policy-makers and stakeholders as they drive the global tourism economy
forward”, emphasising “Anita’s ability to convey the importance of tourism in terms of its economic value comes second only to her capacity to reveal the very human side of tourism.” This was followed in 2013 by Anita’s authoring of her second book, “Tourism Stories: How Tourism Enriched
My Life” on special commission by the UNWTO.
As a result of her international reputation as an advisor, author, presenter and confidante at the highest levels, Anita has become a sought after speaker, moderator and coach in the advancement of tourism for nations across the globe.