Bruce founded UP211 to provide strategic marketing and business development services to senior executives at companies in the travel vertical. With over 30 years of experience, Bruce is a sought after travel industry strategist. He is also an active mentor with TechStars, the #1 start-up accelerator in the world. Previously, Bruce was vice president, sales and marketing for PhoCusWright where he led the global team for the travel industry's leading research and events company. Bruce created the Young Leader's Summit for PhoCusWright and was integrally involved in the Travel Innovation Summit which highlights startups and new products. Prior to PhoCusWright, Bruce was founder and CEO of Moguls Mountain Travel, a pioneer in online marketing and distribution. He engineered the sale of Moguls, first to RSN, a venture backed firm, and then to Intrawest, a public resort operator. He graduated from the University of Connecticut with honors in marketing and a minor in skiing.