Carried out his studies in Spain and Canada and graduated in Tourism Business Administration at “Rey Juan Carlos” University in Madrid. Post-graduate in Business Administration by the Business School IESE of the University of Navarra – Spain. Held management positions in the Tour Operator Pullmantur, (Deputy Managing Director) and in RCI, part of the American group Wyndham Worldwide, where he was Vice president for Western Europe and then Vice-president of Global Account Strategy & Industry Relations. He was Chairman of the Affiliate Members of the World Tourism Organization (UNWTO) from 2005 to 2008 representing the private sector and is also a professor at “Rey Juan Carlos” University in the Dpt. of Business Economics and the author of various text books on international tourism structure. Since December 2008 he has joined to the UNWTO Secretariat, as Regional Director for the Americas and in January 2014 he was officially appointed Director-Executive Secretary of Members Relations.