Cathy Tull is the senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center and Cashman Center. As senior vice president of marketing, Ms. Tull oversees all of the organization’s marketing, advertising and sales efforts. She joined the LVCVA in 2005 with extensive business experience in travel and tourism, health care administration and journalism. Ms. Tull began her career as the organization’s vice president of strategic planning where her responsibilities included providing strategic direction regarding issues facing the destination, including air and ground transportation, fuel infrastructure and government affairs. She was promoted to her current position in 2009.
As an 18-year resident of Las Vegas, Ms. Tull previously worked as vice president of administration for MedicWest Ambulance. Prior to moving to Las Vegas, she worked as a news reporter and in public relations. Ms. Tull holds a bachelor’s degree in communications from St. Bonaventure University in New York and an associate’s degree in journalism from the State University of New York at Morrisville. She was recently named as one of the Skift 50, Top 50 Travel Marketers and led Las Vegas to being named Brand Steward: Top Eight Cult Brands in North America. She is active in many industry organizations, serving as a member of the Meetings Mean Business Coalition and a staff liaison for the U.S. Travel Association, the Travel and Tourism Advisory Board (TTAB) and is a member of the Board of Advisors for The Smith Center for the Performing Arts in Las Vegas.