Christopher L. Thompson is president and CEO of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Chris is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase inbound travel to the United States in order to increase U.S. exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world. Under Chris’ leadership, Brand USA has expanded its partnership network
by 33 percent and more than doubled its partner contributions and program offerings.
Chris has nearly 30 years’ experience in the travel and tourism industry. Prior to joining Brand USA on November 1, 2012, Chris was president and CEO of VISIT FLORIDA. Under his leadership, Florida realized record growth in international visitation.
Throughout his career, Chris has been honored with a number of industry awards and recognized for numerous accomplishments, including twice being named one of the "Top Twenty Five Most Extraordinary Minds in Sales & Marketing" by the Hospitality Sales & Marketing Association International in 2009 and 2013.
His past board memberships include the U.S. Travel Association and the Travel and Tourism Advisory Board.
Chris earned his Bachelor of Science degree in business administration from the University of Florida in 1980. He and his wife, Susan, have two grown sons, Christopher and James.