Jim Sano is World Wildlife Fund’s Vice President for Travel, Tourism and Conservation. He serves as its senior advisor on sustainable tourism programs. Jim was formerly President of Geographic Expeditions, a San Francisco-based adventure travel company. During his tenure the company received multiple awards, including being named best adventure travel company in the world and one of the 50 best places to work in America. Prior to joining GeoEx, Jim was a park ranger and special assistant to the Superintendent at Yosemite National Park. His responsibilities included overseeing park naturalist programs; serving on the park’s search and rescue team; and coordinating several key elements the General Management Plan. Jim’s volunteer work includes serving as a member of WWF’s National Council for 10 years and the Executive Committee of the Trust for Public Land for 23 years. Additionally, he was the founding President of the Mono Lake Foundation; a founding Director of the Natural Step and the Yosemite Restoration Trust. Jim is the recipient of five National Park Service Special Achievement Awards. He also led the first American Men and Women’s Mt. Everest West Ridge Expedition and co-led other ground-breaking expeditions around the world, including the first guided crossing of South Georgia Island.