JOHN PERROTTET has worked in tourism for 30 years, mostly in emerging markets where he specializes in tourism investment generation. His experience extends across the developing world – in Africa, Asia and the Pacific, Latin America and the Caribbean, South Eastern Europe and the Middle East. He has advised governments and private clients and led more than 50 successful project financing assignments for hotels and tourism related businesses. He is currently the Global Lead for Tourism in the Investment Climate for Industries Program at the World Bank Group. This work involves helping governments and industry work together to build a competitive and attractive investment environment and then mobilizing the right type of investment which builds destinations, creates sustainable jobs and improves peoples’ lives.