SERGIO D. RIVERA President, The Americas Mr. Sergio D. Rivera, also known as Serge, has been the President of The Americas for Starwood Hotels & Resorts Worldwide, Inc. since December 2012 with responsibility for the performance and growth of all of Starwood Hotels & Resorts brands and businesses operating in North America, the Caribbean, South & Central American and Polynesia. Mr. Rivera additionally serves as the Chief Executive Officer and President of Starwood Vacation Ownership, Inc. (“SVO”) a wholly owned subsidiary of Starwood Hotels & Resorts, a position he has held since 2007. Other positions previously held at Starwood Hotels & Resorts include President of Global Real Estate (2006-2007) and President of SVO from 2002. He has over 25 years of experience in real estate development and finance, operations, consumer marketing and sales, and brand development. Mr. Rivera is a member of the Board of Directors for the American Hotel and Lodging Association (“AH&LA”), Board Member and Trustee of the American Resort Development Association (“ARDA”), a member of the Urban Land Institute, and Trustee of the Florida Chamber of Commerce. Additionally, he also serves as a Member of the Advisory Board at University of Central Florida Hospitality School and a member of the CEO Roundtable of the U.S. Travel Association. Mr. Rivera is a graduate of Florida International University with a Bachelor degree in Finance and a Masters of Business Administration degree.