As President and Group Chief Executive Officer of Jumeirah Group, Gerald Lawless has helped establish Jumeirah as one of the premier luxury hotel brands in the world. He joined the company in 1997 after a 23-year career with Forte Hotels, which culminated in him setting up and growing Forte’s operations in the Middle East.
Taking on the challenge of launching Burj Al Arab, the world’s most luxurious hotel, after the successful introduction of Jumeirah Beach Hotel to an eager travelling public, Mr. Lawless went on to become President and Group Chief Executive Officer of Jumeirah Group. Jumeirah currently has 23 properties under management in 12 destinations with a robust pipeline of new openings planned. The Group has also recently launched Venu, its contemporary lifestyle hospitality brand.
Mr. Lawless is a Graduate of Shannon College of Hotel Management and holds an Honorary Degree of Doctor of Business Administration in Hospitality Management by the Johnson & Wales University, State of Rhode Island, USA, and an Honorary Degree of Doctor of Laws by the National University of Ireland.