John O’Sullivan was announced as the new Managing Director of Tourism Australia on 28 January 2014, commencing in the role on 31 March 2014.
Mr O’Sullivan joins Tourism Australia from Fox Sports where he was employed as Chief Operating Officer. Previously he held executive positions with Events Queensland (Chief Executive from 2010 to 2012), and Football Federation Australia (Chief Commercial Officer from 2004 to 2010) as well as the Sydney 2000 Olympic and Paralympic Organising Committee and the 1995 Rugby World Cup.
As the Managing Director of the nation’s global tourism marketing agency, he is responsible for driving Tourism Australia’s strategies to grow demand internationally for Australia’s tourism experiences – helping to grow the sector to between $115 and $140 billion annually by the end of the decade as part of the Tourism 2020 plan.
Tourism Australia promotes the country under the banner There’s nothing like Australia using a full media mix including the innovative use of digital and social media. The organisation does this in partnership with airlines, distribution businesses and the Australian industry. Tourism Australia also works with Austrade on the attraction of investment in Australian tourism infrastructure.