Catharina Eklof is Senior Vice President, Global Merchant Development, for MasterCard. In this position she leads MasterCard’s global business and partnership development with industry leaders across retail, airlines, hotels and FMCG companies. Her group develops global solutions and services for companies partnering with MasterCard across the world across fields such as digital enablement, CRM and b2b solutions.
Ms. Eklof joined MasterCard in 2007 and has held several different positions, including Head of the European Merchant Development, and VP travel expert for Europe. Ms. Eklof has built partnerships with multinational companies such as McDonald’s, Coca-Cola, IKEA, Carrefour, Metro H&M, Zara/Inditex, Shell, Starwood and AccorHotels.
Before joining MasterCard, Ms. Eklof spent nearly 10 years with Scandinavian Airlines in various leadership roles: Global Director Commercial Strategies, General Manager BENELUX and Senior Director of Product Development. She led the repositioning of SAS Brand and the global market strategy group (redefining customer segmentation, value proposition per target group and revenue segmentation). Prior to this, Ms. Eklof was Regional Manager for the petrol franchise network in Sweden and Divisional Controller for Statoil.