Nick Mattera is the Senior Director of Digital Engagement at the Las Vegas Convention and Visitors Authority (LVCVA). The organization behind the iconic “What Happens in Vegas, Stays in Vegas” advertising campaign. In this role, Nick oversees consumer-facing and B2B digital content and social media marketing strategies across 11 key LVCVA international markets among other responsibilities. The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. Prior to joining the LVCVA, Nick oversaw social media strategy for MGM Resorts International.