Cathy Tull is the chief marketing officer for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organisation for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center.
In her role, Ms. Tull oversees all of the organisation’s marketing, advertising and sales efforts. She joined the LVCVA in 2005 with extensive business experience in travel and tourism, health care administration and journalism. Ms. Tull began as the organisation’s vice president of strategic planning where her responsibilities included providing strategic direction regarding issues facing the destination, including air and ground transportation, fuel infrastructure and government affairs. She was promoted to Senior Vice President of Marketing in 2009 and into her current position in 2017.
As a 22-year resident of Las Vegas, Ms. Tull previously worked as Vice President of Administration for MedicWest Ambulance. Prior to moving to Las Vegas, she worked as a news reporter and in public relations.
Ms. Tull holds a Bachelor’s degree in Communications from St. Bonaventure University in New York and an associate’s degree in journalism from the State University of New York at Morrisville. She was recently named as one of the Skift 50, Top 50 Travel Marketers and led Las Vegas to being named Brand Steward: Top Eight Cult Brands in North America. In 2017, Ms. Tull was recognised as an Outstanding Woman in Travel Industry Leadership in the first-ever Women in Travel and Tourism International (WITTI) Awards and Executive of the Year at the 21st Silver State Awards” “Women Awards.” She is active in many industry organisations, serving as a member of the Meetings Mean Business Coalition and a staff liaison for the U.S. Travel Association and is a member of the Board of Directors for the Mob Museum.