Matthew Upchurch was born into a family that loved and lived the business of travel. As he built his career, he harnessed his personal passion and strong entrepreneurial spirit to develop a global travel industry network. Today Virtuoso is a multi-billion-dollar, by-invitationonly enterprise of exceptional travel advisors and providers, working together to mutually prosper while delivering the world’s most satisfying travel experiences. Matthew serves as Virtuoso’s Chief Executive Officer and under his guidance has made Virtuoso one of the most respected and successful companies in the luxury travel arena. Virtuoso has forged relationships with such revolutionary thinkers as Richard Branson and his Virgin Galactic programme, offering commercial suborbital spaceflights. Virtuoso’s Accredited Space Agents (ASAs) are the only individuals in North America authorised to represent Virgin Galactic sales. Matthew is a past Chairman of The Travel Institute and served on the Corporate Advisory Council for the American Society of Travel Agents (ASTA).