The inaugural World Travel & Tourism Council Americas Summit was held in Riviera Maya, Mexico, 16-18 May 2012. The Americas Summit was hosted by the Mexico Ministry of Tourism and Mexico Tourist Board.
WTTC’s Americas Summit was the first to unite Travel & Tourism leaders from across the whole region, bringing together top representatives from the public and private sectors, NGOs and the media in a unique networking and discussion forum. This Summit attracted an audience of private and public sector tourism leaders from across the Americas, including: Central America, The Caribbean, South America and North America.
Travel & Tourism plays a very important role in economies across the Americas. Regionally, the industry generates US$250 billion in exports, contributes 9% of GDP and supports 1 in 10 jobs.
The agenda of the Americas Summit was “Travel & Tourism: Generating jobs now and in the future”. Speakers included CEOs from regional and global hotel companies, airlines, tour operators and online travel agencies; regional and G20 Ministers of Tourism; high level representatives from the NGO sector and opinion formers from academia and the media. Presentations of best practice from inside and outside the region were combined with lively debates around future trends and current policies.
In 2012, Mexico became the focus of world attention as it hosted the meeting of G20 country leaders in June 2012, and The WTTC Americas Summit was timed to bring the debate about the economic and social contributions of Travel & Tourism to the widest possible audience of world leaders, the media and public opinion.
Attendance at The Americas Summit was by invitation only, and is intended exclusively for those holding the most senior positions in Travel & Tourism in the public and private sector, and for related media.