World Travel & Tourism Council

The Authority on World Travel & Tourism

Economic Impact Research

WTTC’s latest economic impact research shows that the global Travel & Tourism industry will grow more slowly in 2011 and 2012 than previously forecast.

Deterioration in global financial conditions

WTTC’s annual research, published in March 2011, forecast growth of 4.5% and 5.1% in 2011 and 2012 respectively. Following the deterioration in global financial conditions in the second half of 2011, the continuing eurozone debt crisis, and the threat of a return to recession in the United States, the growth forecasts for 2011 and 2012 have been downgraded to 3.2% and 3.3% respectively. The numbers measure direct contribution to GDP.

The latest economic data points to a slowdown in economic activity in the spring and summer of 2011. GDP growth in the USA is down from over 3% in the fourth quarter of 2010 to around 1.5% in the second quarter of 2011, with similar levels in the eurozone and growth as low as 0.5% in the UK in Q2 2011. Nevertheless, latest Travel & Tourism indicators show that people are still travelling – with international air travel and hotel occupancy rates up.

Long-term Travel & Tourism prospects remain strong

Whilst Travel & Tourism data for the first half of 2011 has been largely positive, continued concerns around the state of the economy – particularly in the USA and Europe – mean that confidence levels are low. As the global economic recovery loses momentum and impacts industry performance, the outlook for Travel & Tourism will be weaker in the second half of the 2011 than it was in the first six months.

However, global Travel & Tourism is expected to grow by an average 4% per year between 2011 and 2021. This is down marginally from the 4.3% for the same period that was forecast earlier in the year, with the decline due almost exclusively to the downward revisions in 2011 and 2012.

By 2021 Travel & Tourism is predicted to account for 69 million more jobs– almost 80% of which will be in Asia, Latin America, the Middle East and Africa.

WTTC conducts in-depth economic impact research on individual countries on a regular basis through the year.

Economic Impact of Travel & Tourism - Update November 2011
Download